Where to Find Us
Singh's Recipe® is targeting the UK's leading premium food retailers. Our range is built for premium shelf positioning — from speciality independents to national grocery.
Premium Retail
The natural home for Singh's Recipe® on the British high street. Waitrose's premium food positioning and commitment to quality food brands makes it the ideal primary target for the full range.
Whole Foods Market customers are exactly the Singh's Recipe® customer — food-literate, quality-driven, willing to invest in premium ingredients. The range's positioning and ingredient quality align with the Whole Foods brand standard.
As the UK's leading premium online grocery platform, Ocado represents a significant digital channel for Singh's Recipe®. The platform's premium food audience and search-led discovery model suits a new brand with strong product identity.
Specialist food retailers, farm shops, deli counters, and premium grocery independents. Singh's Recipe® is designed for stockists who curate their shelves carefully and whose customers expect to discover new premium brands.
Direct & Online
In the interim, Singh's Recipe® products will be available through our own channels and selected online platforms.
Trade & Wholesale
We welcome enquiries from premium independent retailers, food service operators, and national grocery buyers.